During the mid-1960s the time was ripe for the chronograph to modernise itself with the practicality and comfort of automatic winding. The Zenith El Primero, a movement first and foremostįifty years ago, in 1969, three brands/joint ventures revolutionised the watchmaking industry by launching – almost simultaneously – the first automatic chronograph movements. Today, another of the inaugural 1969 El Primero watches will be reissued, the reference A384 – and its availability is bound to please aficionados. To celebrate the half-century of this iconic movement, Zenith has already released several great pieces, all based on the reference A386 – in steel as part of a special revival box, or in gold with 3 limited edition watches. 1969 marked the introduction of the Zenith El Primero, part of the first automatic chronographs launched on the market. In general, having your watch checked regularly by your Personal Jeweler or watchmaker and serviced according to the manufacturer's guidelines should keep it in excellent shape.This year, as you’ve probably noticed, is the 50th anniversary of two important milestones for the watchmaking industry: the Moon Landing and the launch of the first automatic chronographs. Attempts by an untrained repair person may seriously damage the watch and can even invalidate factory warranties. Watches are super complex little machines and only an expert watchmaker should be trusted to get a watch back into working condition. Our best advice on watch maintenance is to never attempt do-it-yourself repairs, no matter how handy you are or how good the instructions are on Youtube. Also, while many watches are water resistant, few are truly waterproof, so if you find that moisture or dust has penetrated the case of your watch, bring it into your local Ben Bridge store where we can have one of our watchmakers clean it out for you.
Give your watch a quick check on a regular basis, wiping down the face and bracelet with a soft cloth, checking the leather on a strap, and making sure that the strap or bracelet is firmly attached to the watch face.
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